Renown Health’s recent partnership with 23andMe and the Desert Research Institute has been an astounding success. Just little over a month ago we announced the program which offered free personalized health and ancestry information to over 5,000 Northern Nevadans. We expected it would take two days to get that many people to sign up. You can imagine our surprise when the day after the launch of the event, all 5,000 slots has been filled up! So we decided to open up another 5,000 slots, which filled almost equally as fast.
Some reasons to which the success of this event could be owed would be the cost (it’s one hundred percent free for participants), the perks of genetic analysis (it’s something that many people are curious about, but would not think of paying for), and the simplicity of our system (all that is required is that participants show up, watch an informational video about the project, sign some forms, and spit into a tube). There’s also the additional incentive of knowing that those who participate are contributing to the overall benefit of the Nevada community.